In world where loud, overbearing statements are an abundance, the truly refreshing brands stay true to a minimal aesthetic and free themselves from distraction. Black Crane is the quintessence of this ethos, showcasing a refined aesthetic that speaks volumes to Japanese design. Founders Alexander Yamaguchi and Momoko Suzuki are not shy to showcase their Japanese roots that are filled with heritage and the beauty of culture. Focusing on a silhouette that formulates supple lines and comfort, Black Crane's aesthetic is minimal and edgy.
Momoko and Alexander take environmental issues very seriously, as all their materials are locally sourced as well as production based in Los Angeles.All production process including fabric weaving take place locally in Los Angeles. Black Crane’s designer, Alexander Yamaguchi who is skilled in silkscreen printing and patterning, also has his own brand, under his own name: Alexander Yamaguchi. With Momoko’s background in environmental art and architecture, they influence each other and reflect their inspiration in their clothes.